Finding Your Specific Edge (Las Vegas)

Guest Speaker:
Mike Wien
The Specific Edge Institute
 
Program Description:
Finding Your Specific Edge:
Differentiation may be the most critical element in growing a professional services firm in today’s competitive marketplace. Finding the advantage that contrasts one option from another is the first step. But with reputation and relationship leading the list of most important attributes for starting a new relationship in professional services, defining that point of differentiation can be… Show more a real challenge. 
In the session, Finding Your Specific Edge, our guest speaker, Mike Wien, will help attendees discover the power of being specific and learn how to create a meaningful point of differentiation to drive growth. He will lead the group through an easy-to-apply four-step process that includes:
·         Identifying the strategic advantage – Harnessing the power of being specific
·         Focusing on the most appropriate targets – Creating a competitive advantage
·         Developing a compelling message – Shifting the focus to client benefits
·         Selecting the right vehicles – Delivering the message to the targets
Finding Your Specific Edge has been developed for attorneys who are responsible for attracting new business by developing meaningful new relationships. Marketing professionals working with or for law practices will also find it helpful in developing programs to help support the attorneys' business development efforts.
 
For More Information:
If you have questions about this event, please contact Darcy Neighbors at dneighbors@cimmp.com .

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